​The brand needed to distinguish their subscription boxes without redesigning the packaging, while also building a stronger connection with their audience. To achieve this, I developed vibrant, theme-based creative assets that gave each month’s box a unique identity while maintaining the consistent branded look. Playful and eye-catching graphics were paired with the tagline "Experience Korea without a ticket," which I introduced to engage customers on social media. By sharing intriguing and relatable content about Korean culture, I helped the brand create a more personal, shareable experience that went beyond just the products in the box.